18. California Users
This section provides additional information with respect to personal information that is subject to the California Consumer Privacy Act ("CCPA"). This section should be read together with the rest of our Privacy Notice, which includes other important information about our handling of your personal information.
Some of the practices described may not be relevant to you, since the ways we collect, use, and disclose personal information vary based on our relationship with an individual. For information about our retention practices, please click here.
As described further in the Information We Collect section above, the categories of personal information we collect, and have collected in the prior 12 months, include:
- Identifiers;
- Other unique identifiers, such as where appropriate, Social Security Numbers and government-issued identifiers;
- Demographic information, which may include gender, race, ethnicity, and sexual orientation, and other protected classifications;
- Financial and commercial information;
- Real-time geolocation information, which may include precise geolocation information; communications and marketing preferences;
- Favorite team and inferences about you and your personal preferences; audio, electronic, or visual information;
- Biometric information;
- Information about your contacts and other information from your device;
- Search queries;
- Comments and other information posted in our interactive online forums;
- Professional and employment information;
- Education information;
- Information that could be considered health information;
- Correspondence, waivers or acceptances and other information that you send to us;
- Internet and electronic network activity information, device identifiers, and information about your use of the Services when you visit or use the Services; and
- Additional information as otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.
As described further in the Use of Information section, we process, and have processed over the prior 12 months, personal information for the following business purposes:
- Provide you with products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;
- Contact you about your account or relationship with us;
- Conduct analysis on your behavior in order to customize and personalize your use of the Services and to better serve you with offers and content that we think may be of interest to you;
- Communicate with you and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners, their respective affiliates or subsidiaries, and other third parties;
- Maintain or administer the Services, perform business analyses, create aggregated or anonymized information that no longer identifies you and therefore is no longer subject to this Privacy Notice, or for other internal purposes;
- Publish stories, comments, photos, and other information posted in our interactive online features;
- In the case of location information, for example, to determine your market location for purposes of administering broadcast restrictions for live games or other events, to validate your location to geo-gate certain features or information, to locate a place that you may be searching for in your area, and for determining teams and offers in which you may have an interest and providing you with information or relevant advertising based on where you are located;
- In the case of Social Security Numbers, for example, for tax purposes when administering prizes to certain contest winners;
- Protect the health and safety of our guests, personnel, and the public; protect or enforce the legal and contractual rights, safety, and security of the NFL and NFL stadiums, enforce applicable agreements with you or others, and prevent fraud; and
- As otherwise described to you in this Privacy Notice, at the point of collection, or pursuant to your consent.
Depending on the nature of your relationship with us, and as described further in the Disclosure of Information section, we disclose, and have disclosed over the prior 12 months, certain categories of personal information to the following:
- Authorized third parties and service providers;
- Within the NFL family and affiliates (see Section 3);
- Select business partners;
- Third-party advertising and audience and traffic measurement services; and
- Other partners, including as part of a business transfer; for administrative or legal process; or with your consent.
Please review the Your Other Choices section for more information about the circumstances in which we may sell or share personal information, such as internet and electronic network activity information, device identifiers, and other information about your use of the Services we collect automatically when you visit or use the Services, and to exercise your rights to opt out.
If you are a California resident and your personal information is subject to CCPA, then you have certain rights under California law. For more information about the rights you have and how to exercise these rights, please review the Data Subject Rights section above.
The metrics below include the aggregate number of requests from consumers to access or delete personal information received by the League for the calendar year 2022. These numbers do not include requests that did not state a valid initial request under California law.
- Requests to Access: 94 total requests were received; we complied with 65 in whole or in part and denied 29 requests that did not properly verify their identity, with an average completion time of 40 days.
- Requests to Delete: 584 total requests were received; we complied with 465 in whole or in part and denied 119 requests that did not properly verify their identity, with an average completion time of 42 days.
Shine the Light: California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
To make such a request, or if you have questions as to how your information is handled in compliance with CCPA, please contact NFL Support or write us at CA Privacy Rights, NFL Digital Media Group, 345 Park Avenue, New York, NY 10154.
7. Social Networking
The NFL works with certain third-party social media providers to offer you their social networking services through our Services. For example, you can use third-party social networking services to share information about your experience on our Services with your friends and followers on those social networking services. These social networking services may be able to collect information about you, including your activity on our Services. These third-party social networking services also may notify your friends, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services, in accordance with applicable law and their own privacy policies. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services. Your interactions with those social networking services are governed by the privacy policy of the company providing the relevant service.
You also may be able to link an account from a social networking service (e.g., Facebook, Twitter, or Snapchat) to an account through our Services. This may allow you to use your credentials from the other site or service to sign into certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.